The BBC have revealed this week that Hollywood stars Mila Kunis and Ashton Kutcher are imposing a one gift rule this Christmas, to ensure that their children do not grow up ‘spoiled’.
Kunis claimed that the rule has been brought in after her daughter, then three, was showered with presents last year, stating that she just doesn’t enjoy them anymore, and that it is the grandparents who always buy too much.
The celebrity couple have advised family and friends to donate to charity instead of gifting presents, and if they still want to purchase a gift, for it to be small.
Kunis’ and Kutchner’s decision comes in the wake of chatting mothers on mums net, who express their dismay at bags of presents from the grandparents for small children, who, they argue, will not understand the importance or thought behind the gifts.
A report by the Telegraph has revealed that the average parent this Christmas will be spending an average of £204 per child, meaning that people are forking out more than ever to deliver to their children a Christmas to remember, gift wise that is.
Aimee Smith, a therapist from Somerset claims that she is attempting to change the status quo this year, making the decision to give her children zero presents.
Aimee has expressed her hatred for the materialistic side of Christmas, commenting that she wishes her to children to recognise that family is more important than presents; ‘For a long time I’ve despised the way Christmas has lost its true message, and become greedy and materialistic.’
Aimee claims that instead of buying presents, the family focus on doing things together, from going to see Santa, strolling in winter wonderland gardens and popping to see reindeer.
Aimee’s sentiment is shared by mother of three, Rachel, who claims that for the past five years, she has only bought each of her children one gift.
Rachel stresses that children give each gift around three minutes of notice before moving onto the next one, and claims that this is building a generation of people that simply take everything for granted.
Rachel argues that whilst spoiling your children can be a natural urge, it is not helpful in the long run, commenting on her love for minimalism and a clean, tidy lounge at Christmas, not one that is clustered with ‘junk’.
As opposed to presents, Rachel also instead enjoys to go on beach walks, or get into Christmas pyjamas and snuggle up to watch a film.
Could Aimee and Rachel represent the future, a period where Christmas has lost it’s commercial nature and is about family again? Or is this all a little bit of wishful thinking?