With a report in the Guardian this week stating that television companies such as Sky, BBC and ITV could lose up to combined 1billion dollars due to internet sensations such as Amazon, YouTube and Facebook, are we living in an age where the internet is taking over?
The fall of television has been dubbed as reminiscent of the fall of CD and newspaper sales, with the majority of news now read online and the majority of music now either illegally downloaded, or simply streamed from YouTube and Spotify.
The internet is also taking over independent insurance companies, in the form of comparison sites that are quick and efficient ways to compare the cost of all insurance aspects.
A report by the Telegraph, dubbed ‘TV viewing is over: YouTube habit is permanent’, received mixed opinions, as it heralded the death of traditional TV and the rise of YouTube.
People are now more interested in watching vloggers online, talking about anything, from makeup through to what they bought for their food shop.
Families are now even making a living through filming their children and their day to day lives, before posting it online in a series of videos, to mimic that of a television season, yet this one is real, and you can tune in everyday at any time.
Instead, services for streaming sites such as YouTube and Netflix are purchased, with young adults preferring these over your average daytime television.
It appears that videos online, which can be searched specifically for and are tailored to catering for a person’s tastes, are much more popular as opposed to daytime television, where views are usually clocked up due to boredom rather than the person actually being interested in watching it.
In a study carried out for the Guardian, there are now so many options for streaming, from YouTube through to NowTV, that 40 % of viewers are now confused by the wide variety on offer.
The UK TV industry is reportedly worth up to 15 billion, therefore, it is not expected for any drastic changes to be occurring, yet, with internet sites taking one billion of these earnings in such a short amount of time, is this set to increase?
YouTube is now a paid profession, with people at the top of the game earning in the millions, many over the salaries of people hosting on daytime television or acting in evening soaps.
Illegal streaming sites are also prominent in our everyday lives, with hit TV series Game of Thrones earning fame as the most highly illegally downloaded show ever, with the majority of people skipping the Sky subscription and simply grabbing it online.
Short films and even feature length ones are now being explored on YouTube, with many young film makers using the site as a useful platform to start their careers, whilst the site is also filled with documentaries, from in-depth university level shows through to videos that teach counting to ten.
We are living in an age where anything and everything is now online, and TV is suffering because of this.
A report in Variety has also found that teens and young adults are watching far more YouTube than they are television, consumers aged 12-24 watch 21.1 hours every week of YouTube and various other clips online, whilst also watching an average of 8 hours a week of Netflix!
These figures combined amount to two and a half times the average time spent watching television, meaning that the internet holds a much more prominent role in the lives of young people.
In many ways, these figures can be read as a clear sign that young people just aren’t interested in what’s on television, with shows such as Bargain Hunt or Homes Under the Hammer for example, just not relevant at all to the new, young generation.
According to a report, 24% of young people stated that they are simply not interested at all in what is currently on television, whilst over 40% stated that they dislike the exclusivity of sites such as Sky, that require subscriptions, money and are difficult to get hold of, preferring mostly to stay online and enjoy videos, films, shows and vlogs there.
With the rise of internet stars, as many are now treated and viewed as celebrities, it appears that another world is being created online, unbeknownst to the previous lovers of television.
The Variety report also found that although teens and young people do actively enjoy going online to search for their favourite videos, nearly 60% of people admitted that the main reason they do is this to kill boredom and to entertain themselves. Here lies the undeniable link between the internet and television, they are just something to do, and as long as this is the case- both will continue to remain popular.
However, with social media and the internet ingrained in our everyday lives, is there going to be a time when the TV is simply no longer necessary?
Is the rise of YouTube and online streaming sites going to over take everything?