It’s a cold, rainy evening and you’re binge watching Netflix. Again. The urge to grab the phone and start swiping becomes inevitable. You’re alone, bored and frankly, just want a bit of attention. If you get a match, then perfect; if not, then nothing’s lost – after all you haven’t even had to move position for the past two hours.
Since its launch back in 2012, Tinder has become a cultural phenomenon amongst both male and female students looking to hook-up. With the average age of users in the 18-34 margin, it sees more than 15 million matches a day and 1.3 million dates a week. The mobile app has well and truly taken off around the world, incidentally, however, so has hook-up culture.
Are the two related?
There’s no denying that Tinder has assisted in the no-strings-attached world. The swiftness and finesse of the app makes it easy to use, even for the most reclusive of introverts. The built-up nervousness of asking for someone’s number has completely vanished. All it takes it a quick text conversation and you can have any number of dates scheduled for the near future.
The idea of hooking-up definitely isn’t new, but it’s slowly becoming a more popular form of relationship, especially amongst the younger generation. A student, for example, explaining to the New York Times, remarks that she doesn’t want to emotionally invest herself in anyone whilst at university. “There are so many other things going on in my life that I find so important that I just, like, can’t make time, and I don’t want to make time.”
It’s down to the change in demographics of university students. The Times reported that this year alone, 100,000 more women have applied to UK universities than men, continuing the disparity in gender.
Maybe it’s the fading of the old-fashioned female stereotype, maybe it’s the fact that women are now more career-focused than ever; almost 80% of women world-wide consider their career’s to be successful and is their first priority – above motherhood.
But with a more career-minded group of under 25’s overall, this is what has seen the upsurge of the no-strings-attached-relationship at university. Tinder appeared at the right time to be successful; now the pressure for both men and women to find themselves in a professional career is immense, even more so as the cost of studying in the UK is about to rise again.
For some, relationships provide the attachment and support needed to cope with the pressure. For others, they’re too demanding and impede on reaching future goals. Tinder’s ease to hook-up might just have found a way to get the best of both.
Has hooking-up replaced traditional dating?
Once upon a time, Tinder hit the headlines with allegations of being the cause of an increase in STIs across the country. But news and magazine companies are now promoting a new image of the app, as statistics currently suggest that Tinder is changing.
Numbers compiled together by DMR show that 80% of people using the mobile app are looking for a relationship. Even the app’s chief executive told The Guardian that “users are looking for long-term love, not just casual sex.”
Showing the changing of times, Tinder promotes a new way to meet people. Whether that be meeting someone for one night, or for the rest of your life.
Varying from person to person, apps like Tinder will be used for different reasons. The controversial article by Nancy Jo Sales in Vanity Fair reports that young New Yorkers are using it purely for sexual gains. By scrolling through a few profiles, however, the difference is stark. Psychologist Antonio Borello suggests that up to 60% of Tinder profiles state specifically that they are not looking for casual sex.
Tinder makes hooking-up easier. But it’s not the only charm to the app, it’s used across the world for many different reasons, from finding new friends to future spouses. Hooking-up may replace traditional dating for young people, whilst priorities are focused elsewhere. But, as a huge advocate for traditional dating, there’s no way it’s going to take over just yet.